top of page

Human Directionals

Human Directional - Zombie.jpg

Human Directionals - Sign Spinners - Brand Ambassadors - Living Signs 

What are Human Directionals?
“Human Directionals”, also known as living signs, brand ambassadors, sign shakers, sign spinners, human arrows, and sign holders. Frequently, they will dance or wear costumes with the promotional sign in order to attract attention and are the perfect way to ensure that your location is noticed.

Why are human directionals so effective?
First and foremost they are animated and entertaining. Unlike signs or billboard, Human directionals are creative in nature and animation while capturing every set of eyes on the road generating a buzz for your business. In addition, costumes can be customized based on the season, weather, or theme, for example: Leprechaun’s for St. Patrick’s weekend, Zombies during October or a Gentleman in a Tuxedo. 


Is a Human Directional right for your business? 
Of course! Human Directionals are perfect for those interested in boosting sales, increasing awareness, and obtaining the competitive edge.  

Retail Locations: Hair Salons, Banks, Entertainment facilities, Department Stores
Trade Shows: Directionals, Booth Traffic Generators, Product Sampling
Residential: Apartment Communities, New Homes
Sporting Events & Festivals

How many hours can I have a Human Directional?
Typically, Human Directional shifts are from 4-8 hours long. Note: 4 hour min. 


What type of costumes do you have?
We have over 300 costumes in stock so we can find a costume to suit your specific needs.


What if I already have a costume?
No problem. We can provide a professional actor to wear your costume and perform. 


Where will the Human Directional stand?
Our Human Directional will stand near major streets and intersections to provide maximum exposure.


How many Human Directionals are recommended?
 Typically one or two Human Directional for a retail location is enough and any where from 4-8 for a newly developed community, depending on each location’s accessibility.


How does it work?

  • The Human Directional typically reports to the client’s onsite personnel at the beginning of the shift. The client will provide the sign that they will be using that day and is usually stored onsite.

  • After checking-in, the Human Directional goes to their area of responsibility. The shift is typically six hours. Each shift has scheduled breaks, including a lunch break (required at six hours). Standard hours are 10 a.m. to 4 p.m.; 11 a.m. to 5 p.m.; or 12 noon to 6 p.m.

  • Human Directionals are actively pointing the sign toward the direction of the project. They are not encouraged to throw or twirl the signs as the expectation is to direct people to the right location (hard to do if people can’t read the sign).

  • At the end of the shift, the Human Directional returns their sign to the client’s location.


Why Choose a Human Directional?

  • Eye-Catching: Human Directionals catch the attention of passersby. 

  • Drive Traffic: Attract attention and direct traffic to the location. 

  • Directional: Points people in the desired direction. 

  • Restricted Areas: Use in residential or commercial areas including locations where advertising can’t be utilized. 

  • Interactive: Live action. Special Events, Grand Openings & Phase Releases:  Attract attention and direct traffic. 

  • Accessible: Human Directionals can be utilized in restricted areas.  

  • Integrated Marketing Strategy:  Utilize as part of the overall marketing strategy. 

  • Professional: Human Directionals are professionally trained, and reliable. 

  • Image Management: Human Directionals portray the image desired by the client.

bottom of page